SELF-CONCEPT
Revealing the Inner Strength and Grace of Women
The theme of "Self-Concept" serves as a reflection of the intricate journey towards the awakening of female appearance. Just as an artist portrays themselves through self-portraits, women embark on a similar journey of self-discovery and expression through their clothing choices.
Showing the inner strength and elegance of women
The theme of "Self-Concept" symbolizes the complex journey of female appearance awakening. Just as an artist reveals himself through self-portraits, women embark on a similar journey of self-exploration and expression through their clothing choices. This series aims to capture the essence of this journey, showing the evolution and empowerment of female appearance, embodying softness and strength and reflecting the complexity of female identity. Through movement, building inner strength, showing women's elegance and confidence.
Self-Concept 再生系列
Self-Concept 再生系列
Self-Concept 再生先行版
Self-Concept瑜珈老師實穿側寫
課後週末的瑜伽穿搭！
01
After 12 months, hundreds of questionnaire data have been collected
Close to your needs and pain points
Survey & check
The plan will start in August 2023, and after several months of questionnaire distribution starting in November, the survey will cumulatively investigate the issues and pain points that women are most concerned about when it comes to sportswear, as well as their ideas and details about the sportswear they want.
02
Sports functional clothing with minimal environmental impactRecycled Fabric
Compared with the cheap but non-durable raw materials of fast fashion, the project decided to minimize environmental pollution from the beginning. We compared many environmentally friendly yarns and finally used GRS certified PET bottle recycled yarns made locally, which are ocean-friendly, stable in material, and with mature dyeing technology. The soft and slightly shiny texture shows the inner softness and external influence. In addition, these fabrics can be recycled into clothing in the future, which is in line with the practice of sustainable development.
03
The textured design allows you to create a variety of combinations, and you can also create your own sportswear style
Create your Athleisure outfit formula
At the same time, this design series focuses on the clever combination of basic colors to create a variety of styles. Not only do they coordinate with each other to add diversity and a sense of hierarchy, but they can also avoid clothing waste caused by improper purchases. With this simple but not monotonous color combination, you can flexibly match outfits for different occasions, achieving a perfect combination of economy and fashion, and promoting a more environmentally friendly and practical lifestyle. You can also match it with existing clothing to create your own Athleisure trend.
04
Won the MUSE DESIGN AWARD Fashion Design-Sportswear/Sustainable Fashion-Double Silver Awards
Product design won the 2024 MUSE DESIGN AWARD
Fashion Design - Sportswear /Silver Winner
Fashion Design - Recycle / SustainableFashion /Silver Winner
Use primary colors to create a variety of fashionable combinations
Crafting a minimalist style that boasts versatility
A perfect combination of fashionable aesthetics and sustainable matching
Digital Technology
Virtual, true-to life garment visualization with cutting-edge simulation technologies
Real-time simulation of dynamic clothing status
Taiwan local process
Using Global Recycled Standard (GRS)
MIT/Global Recycled Standard
Taiwan Local Production
Use environmentally friendly yarn
Demonstrating extraordinary competitiveness in the international market
Third-party inspection and certification
SGS/Intertek Certification
Provide SGS/Intertek test report
Caring for the intimate touch